Leveraging the Power of the Latino Community
Marketing to the Latino community is becoming increasingly important in the United States and around the world, as Latino populations are on the rise. Latinos are the fastest-growing ethnic population in the Commonwealth. According to US census data, the Latino population grew by 82.6 percent between 2000 and 2010 and continues to be the fastest-growing subgroup nationwide. Over 750,000 Pennsylvanians are of Latino origin. Pennsylvania also ranks #13 in the nation in total Latino population.
Reach Your Goals While Supporting the Community
Only a fraction of businesses focus their marketing and communications on effectively reaching and engaging the Latino community. This provides a valuable opportunity for forward-thinking organizations to capitalize on the ability to reach a mainly untapped market with culturally relevant resources shared by trusted resources that have a longstanding presence in the community, like WLCH. By partnering with WLCH, businesses have the unique ability to directly and effectively lower barriers for Latino consumers. The ultimate opportunity here is to help low-and-moderate-income Latinos to understand, trust, and utilize key community services to achieve the greatest quality of life.
WLCH primarily reaches Latino adults between the ages of 18 and 54 years old. Here is a snapshot of our audience:
- 260,000+ listeners per week
- Ages 18-62
- Listens 6 days a week
- 9.2 hours of average listening per day
- History of listening more than 10 years
- 18%+ of the US population are Latino with their buying power near-doubling year-over-year
- Projected $2 billion in buying power (2020)
- More than 45% of Lancaster city and 40% of York City households are Latino
We Value Our Partners
WLCH Radio values partnerships at every level. From individuals who wish to support our community to robust sponsorship packages that can be customized to any goal or budget, we invite you to learn what WLCH Radio has to offer.
Let’s start a conversation!
Contact: Claudia Galdamez, General Manager